Saturday, August 25, 2007
One in Four
Yeah, you've seen it everywhere, that little report about one in four U.S. adults having read no books at all in the past year (what they don't tell you is that another one in four ONLY read Harry Potter...), and the average among those who read at all being 7. Hmm. That's about a book every two months, meaning that the average reader has a much poorer ROI on their public library than I.
I do, though, like Karen Schneider's slant -- it sounds a lot different when you say "Three out of four people read books!" That's the power of marketing right there, especially when we're still and likely always brand: books.
(Perhaps people are spending their time at Hamsterdance instead -- I know I've missed these little guys.)
I do, though, like Karen Schneider's slant -- it sounds a lot different when you say "Three out of four people read books!" That's the power of marketing right there, especially when we're still and likely always brand: books.
(Perhaps people are spending their time at Hamsterdance instead -- I know I've missed these little guys.)
Labels: hamsterdance, harry, reading
