Perception is key

I was catching up on email this week and saw yet another mention of a focus on the “survival” of libraries. Although the actual document they’re talking about is proactive and positive in talking about ways to transform and move forward, it re-emphasized how often we use words like “survival” and “endangered” and “uncertain” when talking about libraries and the future of our profession. When we come at it from that angle, it really does sound like we’re scrambling from survival, and not working from a position of strength. Reframing our language and our approach might help us come at these challenges from a different angle.

It also made me think about just how much perception is key, in anything. For instance: I run a resume posting service over at LISjobs.com, for which I charge $10.00 for the first six months. (The only area of the site, btw, that incurs any fees.) Reactions to there being a fee at all generally run the gamut from:

  • HOW DARE YOU GOUGE POOR JOB SEEKERS?

to

  • Is it really only $10.00? That’s so reasonable. Thank you so much for this site.

to

  • You didn’t tell me there was a fee?!

(This last, apparently, from the non-reading type of librarian.)

Same service, same fee, but incredibly different reactions. Now, I’m wondering if there’s a way to tweak the language on the page so that I get a lot more of reaction number 2 — and a lot less of reaction number one (which, I’ll admit, is more rare). I already tweaked it a while back to avoid number 3, but this oddly hasn’t worked so well.

Language and Labeling

Just some random thoughts about labeling and language. A number of blog and list posts I’ve run across recently seem to center around the ways in which we bring our preconceived notions to various terms and concepts (which is something I’ve also tried to emphasize whenever writing and speaking about generational issues). So, I thought it might be interesting to bring a few examples together here to see if there might be some connections.

While catching up on much-belated blog reading over new year’s, for instance, I ran across this post from Creating Passionate Users on Why Web 2.0 is More Than a Buzzword. Much of what she talks about there has been said, unsurprisingly, about Library 2.0 as well, but the distinction between “jargon” and “buzzwords” is worth thinking about. Some of the objections I’ve seen to Library 2.0 seem to center around “why do we need a special term for this, anyway” — here’s one answer.

Meanwhile, I was also having fun reading people’s posts on the “five things you don’t know about me” meme. Over at her response, Jessamyn pointed to the Autism Spectrum Quotient test — which notes that “Eighty percent of those diagnosed with autism or a related disorder scored 32 or higher.” I’m an online quiz junkie, so I had to take it. I scored a 36. Hmm. My guess is that this points more toward the introversion I’ve mentioned before than anything else, but if you’ve ever met me at a conference and thought I’m a little odd, you now have a label to use to cut me some slack :) .

As far as labels go, in my spare time, I also read a couple of Yahoo! Groups for parents of gifted children. One recurring conversation here focuses around whether to get kids tested for giftedness, how people’s conceptions of them change if they are (or aren’t) labeled “gifted,” and how sometimes kids are resistant to pull-out classes and other activities for fear of their classmates’ reaction to the label. (I remember this one well from my own horrendous grade school days!) The kid’s the same kid whether they’re two points too low to make the cutoff/having a bad test day, or whether their mom finds out their IQ is higher than hers, but somehow just the knowledge of a number can change people’s reactions and expectations.

When we use specific language and jargon in libraries, especially when we’re talking to decision makers, it’s useful to step back to see what we might be implying through the words we choose to use. This is also another reason to familiarize ourselves with the language that resonates with said decision makers. Terms like ROI might tend to set your teeth on edge, but you can always repeat the “libraries aren’t businesses” mantra on your own time. Acknowledging the inherent resonance of the “protect our children” chorus can help us craft effective and equally heartfelt counterarguments to DOPA-like rules and regulations.

Lastly, while we’re having fun with language, there’s always A Mighty Fine Reason to Read Your Spam, where “Birdmonster” notes the one factor that makes cleaning out my junk mail box nearly bearable:

“I love the nearly poetic intext gibberish (“And if de bees wake, it doan matter for her her”), the wonderful email titles (“intrinsically regimental” or “lumpy connote”), and, especially, the names. They read like a list of distinguished hobos:

- Faulkner T. Rasmus
- Ty Coon
- Lestat Crownover
- Crabtree S. Stella
- Milligan Peg
- Lavonne Negronne
- Barrera Fanny
- Eduardo Watches
- Gonzales B.B. Bertram
- Septimus T. Stevenson

Expectant parents: throw away those two dollar baby-naming periodicals. Faulkner T. Rasmus YourLastNameHere is better than anything inside.”

If I ever turn to writing fiction, I know where my characters’ names will come from.